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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 28 ) 〈TOP〉
  1. 5.Kohonen, T., 1990.“Self-Organizing Map,” Procding of IEEE, 78(9):1464-1480.
  2. 7.Meryl Davisd, 1999. “How to Avoid the 10 Biggest Mistake in CRM”,Journal of Business Strategy.
  3. 10.Sung, H. H. and Sang, C. P., 1998. “Application of datamining tools to hotel data mart on the internet fordatabase marketing,” Expert Systems with Applications,15(1), 1-31.
  4. 1.皮世明、連惟謙,2003。「應用資料分析技術進行顧客流失與顧客價值之研究」,碩士論文,中原大學資訊管理研究所。
  5. 2.朱文禎、駱名熙,2006。「行動電話號碼可攜服務開放後的用戶市場區隔探討-以台南地區為例」,『電子商務研究』,2006年冬季,4卷,4期,379-404
Times Cited (2) 〈TOP〉
  1. 柯采緁(2013)。利用RFM模型模擬汽車銷售目標客戶分析。淡江大學管理科學學系企業經營碩士在職專班學位論文。2013。1-47。 
  2. 蔡秉修(2014)。應用資料探勘於電子商務之消費行為研究-以音樂購物網為例。臺北科技大學工業工程與管理系碩士班學位論文。2014。1-61。
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