台北藝術節成效評估之研究

陳奕伶

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Humanities > Art
College of Humanity > Division of Folk Arts, Graduate Institute of Chinese Documentation and Folk Arts

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台北藝術節成效評估之研究

A Research on the Event Assessment of Taipei Arts Festival

陳奕伶 , Masters　　Advisor：謝潮儀　　

繁體中文

節慶；成效評估；台北藝術節；德爾菲法；深度訪談；問卷調查；評估指標； Festival ； Event Assessment ； Taipei Arts Festival ； Delphi Method ； in-depth interview ； questionnaire analysis ； evaluation criteria

Abstract │ Reference (99) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

When the Department of Cultural Affairs of the Ministry of Education was established in 1967, it started to promote cultural events in communities. In 1971, the National Festival of Culture and Arts brought art from cities to countries. This is seen as a breakthrough from its past scope (it became an integral group event from a singular event). In the 1980s, New Aspect Cultural and Education Foundation introduced the experimental theater in its international festivals, which is seen as a new horizon offered to the audience. Taiwan started to produce its own events with characteristics from each city and county in 2000, when the government promoted the “One Town One Product” program within the framework of community development. Festivals also changed to meet the demand of tourism. No matter what kind of festivals or the name it carries, they all greatly differ from traditional festivals. This study is about “Taipei Arts Festival” which belongs to the new festivals. These events could also be seen as quasi festivals which meaning is the same as ordinary festivals. There have been innumerable festivals in these past years. These cultural events have boosted tourism and raised people’s attention in the importance of culture and participation in such events. There are however a few problems such as only the number of visitors counts, while the events lack of cultural connotation. It is therefore an important issue to organize a festival that has concrete effects.

Therefore, this study aims at building up an objective way of evaluating the Taipei Arts Festival in order to achieve concrete evaluation targets. This study also takes account of specialists and scholars’ findings as well as opinions from performers and the audience. This study employs the Delphi method and in-depth interview as well as questionnaire analysis on the outcome of the Taipei Arts Festival. This study will serve as reference in the future for authorities to organize such events.

After two rounds of Delphi method, this study made sure that 25 indexes could be considered as evaluation criteria. This study showed that a festival’s best result is to increase the event’s effect according to the needs of the audience. The festival’s aim is to attract participation from the audience, therefore performers and organizers should increase opportunities to let the audience take part in the performances.

According to the 34 questionnaires from the spectators, the content of the performance is the factor that decides whether spectators will show up. But 70 percent of the audience would not catch the point of the performance and the festival. The Taipei Arts Festival’s events are mostly indoors, but 90 percent of the spectators suggested outdoors events. Fifty percent of those interviewed would go to performances because they are themselves interested. Whether an event is effective or not depends on whether its content has value. This is also the core value of this study.

Reference ( 99 ) 〈TOP〉

6.林佳慧（2007）：從組織屬性探討藝術節之運作，台北藝術大學藝術行政與管理研究所碩士論文。
連結：
8.林裕強（2008）：從生態旅遊觀點建構易觸型地景之永續發展指標及其評估-以野柳地質公園為例，國立台灣師範大學地理研究所博士論文。
連結：
9.吳水泉(2001)：企業發展策略之共識度研究，私立中原大學企業管理研究所碩士論文。
連結：
15.徐瑞穗（2003）：節慶活動參與者之參與動機、效益認知和滿意度研究－以92年麻豆文旦節為例
連結：
24.黃聿卉（2005）：從法國經驗看藝術節對地方文化產業發展之影響，淡江大學歐洲研究所碩士論文。
連結：

Times Cited (2) 〈TOP〉

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