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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 42 ) 〈TOP〉
  1. Beatty, S. E. and Smith, S. M. (1987), “External Search Effort: An Investigation across Several Product Categories”, Journal of Consumer Research, 14(1), 83-95.
  2. Brucks, M.(1985), “The Effects of Product Class Knowledge on Information Search Behavior”, Journal of Consumer Research, 12(1), 1-16.
  3. Carr, M., and Jessup, D.L. (1997), “Gender Differences in First-Grade Mathematics Strategies: Social and Metacognitive Influences” Journal of Educational Psychology, 89(2), 318-328.
  4. Cothey, V.(2002), “A Longitudinal Study of World Wide Web Users' Information-Searching Behavior”, Journal of the American Society for Information Science & Technology, 53(2), 67-78.
  5. Deaux, K., and Kite, M.E. (1987), Thinking about Gender. In B.B. Hess &M.M. Ferree (Eds.), Analyzing Gender: A Handbook of Social Science Research, Newbury Park, CA: Sage, 92-117.
Times Cited (1) 〈TOP〉
  1. 邱信謀(2012)。關鍵字廣告對自費醫療服務產業的影響 - 以某醫療院所無線電波鼻塞及打鼾手術病患為例。臺灣大學資訊管理組學位論文。2012。1-64。 
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