使用者搜尋行為與關鍵字使用之探索性研究

俞潔伶

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Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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使用者搜尋行為與關鍵字使用之探索性研究

Exploring Online Users' Keyword Searching Behavior

俞潔伶 , Masters　　Advisor：江義平;蔡坤宏　　

繁體中文

關鍵字搜尋行為；資料探勘；資訊行為； Keyword Searching Behavior ； Data Mining ； Information Behavior

Abstract │ Reference (42) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

As the Internet surges, more people deem the Internet as a main information source, and usually use keyword search to acquire information. Since the researches about search behavior were still very few, this study intends to explore online users’ keywords using and searching behavior. The study collected two-months Yahoo search clickstream data from InsightXplorer’s ARO database. First, we tried to how users’ demographic traits to affect their keyword searching behavior. Next, we divides all keywords into two types(hot words and cold words), and find the behavioral differences between the different keyword search approaches.
The result showed the following findings: (1) User’ age, occupation and income have significantly different impacts on keyword search volume. (2) Users’ browsing width and length will significantly increase their keyword search volume. (3) Several differences of information behavior and demographic traits(gender, age, occupation, education, and income) exist between user using different approaches to search keyword(only hot words vs. all words).

Reference ( 42 ) 〈TOP〉

Beatty, S. E. and Smith, S. M. （1987）, “External Search Effort: An Investigation across Several Product Categories”, Journal of Consumer Research, 14（1）, 83-95.
連結：
Brucks, M.（1985）, “The Effects of Product Class Knowledge on Information Search Behavior”, Journal of Consumer Research, 12（1）, 1-16.
連結：
Carr, M., and Jessup, D.L. （1997）, “Gender Differences in First-Grade Mathematics Strategies: Social and Metacognitive Influences” Journal of Educational Psychology, 89（2）, 318-328.
連結：
Cothey, V.（2002）, “A Longitudinal Study of World Wide Web Users' Information-Searching Behavior”, Journal of the American Society for Information Science & Technology, 53（2）, 67-78.
連結：
Deaux, K., and Kite, M.E. （1987）, Thinking about Gender. In B.B. Hess &M.M. Ferree （Eds.）, Analyzing Gender: A Handbook of Social Science Research, Newbury Park, CA: Sage, 92-117.
連結：

Times Cited (1) 〈TOP〉

邱信謀(2012)。關鍵字廣告對自費醫療服務產業的影響－以某醫療院所無線電波鼻塞及打鼾手術病患為例。臺灣大學資訊管理組學位論文。2012。1-64。

Altmetrics

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