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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 50 ) 〈TOP〉
  1. 6. 林清錦(2008),影響行銷通路夥伴關係之研究:以家電業供應商-經銷商為例,國立台北大學企業管理學系未出版碩士論文。
  2. 10. 郭淑怡(2008),中小企業的品牌建構與管理-以資源基礎理論的觀點,國立台北大學企業管理學系未出版碩士論文。
  3. 12. 劉姿吟(2003),通路品牌策略、通路控制力與通路績效關係之研究-以3C連鎖經營型態之資源基礎觀點分析,中原大學企業管理學系未出版碩士論文。
  4. 2. Amit, R. & Schoemaker, P. J. (1993).Strategic Assets & Organizational Rent, Strategic Management Journal,14, pp.33-46.
  5. 3. Barney, J. (1991), “Firm resources and sustained competitive advantage”.Journal of Management, 17(1), pp.99-120.
Times Cited (1) 〈TOP〉
  1. 游佩菁(2015)。品牌活化對品牌價值影響之研究。逢甲大學企業管理學系學位論文。2015。1-218。 
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