DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
A Process Model of New Product Launch
王羽萱 , Masters Advisor:蔡坤宏
繁體中文
生技產業 ; 工業行銷 ; B2B行銷 ; 新產品上市 ; 醫療行銷 ; Biotech & Healthcare industry ; Industrial marketing ; B2B marketing ; New product launch ; Healthcare marketing


- Barczak, G. (1995). New product strategy, structure, process, and performance in the telecommunications industry. Journal of Product Innovation Management, 12(2), 224-234.
連結: - Beard, C., & Easingwood, C. (1996). New product launch: Marketing action and launch tactics for high-technology products. Industrial Marketing Management, 25(2), 87-103.
連結: - Booz, Allen & Hamilton (1982). New product management for the 1980’s. NY: Booz, Allen & Hamilton, Inc.
連結: - Brown, D. J., & Gobeli, D. H. (1987). Analyzing product innovations. Research Management, 30(4), 25-31.
連結: - Chen, J. H., Ching, Russell K. H., & Tsou, H. T. (2011). Co-production and its effects on service innovation. Industrial Marketing Management, 40(8), 1331-1346.
連結: