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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 62 ) 〈TOP〉
  1. 王貞懿 (2012)。顧客關係管理之關鍵績效指標研究-以國內航空業為例。國立中正大學企業管理研究所之碩士論文。
  2. 吳雅靜 (2014)。探討社群媒體導向顧客關係管理之滿意度與忠誠度:功利主義、享樂主義與信任度觀點。國立中正大學資訊管理研究所之碩士論文。
  3. 林倫豪、徐昊杲 (2012)。保險技職教育校外實習專業能力指標之評選 - 修正式德菲法與層級分析法之應用。保險經營與制度,10(2), 245-282。
  4. 徐燕娟 (2007)。以 AHP 法探討供應商遴選關鍵決定因素權重之研究 - 以筆記型電腦週邊配件為例。國立中央大學企業管理研究所之碩士論文。
  5. 孫思源、趙珮如、施若萍 (2012)。策略配適對顧客關係管理績效之影響 – 以金融服務業為例。電子商務研究,10(4),427-452。
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