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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 71 ) 〈TOP〉
  1. 莊太森,「電信產業與民俗活動關係之研究-以中華電信大甲媽祖文化節事件行銷為例」,靜宜大學,管理碩士在職專班,2005年
  2. 王明元、楊淑美〈節慶活動對社會文化的衝擊—以大甲媽祖國際觀光文化節為例〉《商業現代化學刊》2007年9月第9期
  3. 李穎杰、李怡儒〈運用於文化商品上之白沙屯媽祖文化元素探究〉
  4. 呂玫鍰〈傳統的再製與創新:白沙屯媽祖進香的「行轎」儀式與徒步體驗之分析〉《民俗曲藝》2007
  5. 呂玫鍰〈社群建構與浮動的邊界:以白沙屯媽祖進香為例〉《台灣人類學刊》2008
Times Cited (1) 〈TOP〉
  1. 張瓊文(2014)。西螺福興宮與庶民生活研究。中正大學台灣文學與創意應用研究所學位論文。2014。1-152。
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