Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 93 ) 〈TOP〉
  1. 朱國明(2008),「以網路的資訊豐富環境與訊息框架探討網路購物行為之前因與後果模型研究」。中華管理評論國際學報,11卷2期,頁:81-105。
  2. 林建煌(2002),消費者行為。台北:智勝文化。
  3. 財團法人資訊工業策進會(2009),搜尋日期:2010年4月15日。
  4. 財團法人資訊工業策進會(2010)。,搜尋日期:2010年4月15日。
  5. 陳景堂(2005),統計分析SPSS FOR WINDOWS入門與應用,六版,台北市:儒林圖書。
Times Cited (8) 〈TOP〉
  1. 蔡芳旻(2014)。科技接受模型與涉入程度對購物意願影響之研究-以兩岸消費者購買淘寶網為例。淡江大學大眾傳播學系碩士班學位論文。2014。1-218。 
  2. 劉嘉麟(2013)。影響使用者行為對於APP應用軟體服務之因素探討-以服務涉入與廣告涉入為干擾變數。成功大學工程管理碩士在職專班學位論文。2013。1-108。 
  3. 曾騰鋒(2014)。消費者網路購物決策之認知分析。義守大學企業管理學系學位論文。2014。1-198。 
  4. 黃姿婷(2012)。行動應用軟體付費下載之因素研究。臺北大學企業管理學系學位論文。2012。1-73。
  5. 傅筱君(2013)。醫美微整形相關訊息來源管道對消費者購買行為之影響—以知覺風險、涉入程度為中介變數。朝陽科技大學企業管理系學位論文。2013。1-67。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :