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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 66 ) 〈TOP〉
  1. 1. 王建福,(2003)。光電產業”組織文化、行銷策略與顧客關係管理”對組織績效影響之實證研究,國立成功大學高階管理研究所碩士論文。
  2. 2. 王馨苓,(2005)。銀行合併前後服務品質、顧客滿意度與員工知覺既改善服務品質之研究-以國泰世華銀行為例,國立成功大學企業管理研究所碩士論文。
  3. 5. 吳萬益、林清河,(2001)。企業研究方法,初版,台北市:華泰文化事業股份有限公司。
  4. 17. 姜慧嵐,(2000)。台灣健康體適能俱樂部產業經營之研究,中國文化大學運動教練研究所碩士論文。
  5. 27. 蔡晟權,(2007)。關係行銷結合方式、服務品質對顧客滿意度與忠誠度的影響,國立成功大學高階管理研究所碩士論文。
Times Cited (2) 〈TOP〉
  1. 林祐陞(2012)。羽球館消費者團體氣氛、知覺價值與運動承諾之探討。朝陽科技大學休閒事業管理系學位論文。2012。1-111。
  2. 鍾瀚億(2014)。健身俱樂部消費者知覺價值、運動承諾對忠誠度之影響。朝陽科技大學休閒事業管理系學位論文。2014。1-132。
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