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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 219 ) 〈TOP〉
  1. 李元恕、賴心怡(2007),企業贊助對消費者品牌態度之影響,行銷評論,第4卷第2期,頁187-200。
  2. 林陽助(2004),贊助活動屬性與品牌個性相關聯程度, 品牌知名度, 涉入程度對品牌權益影響之研究。行銷評論,第1卷的2期,頁83-109。
  3. 陳信中(2007),中華職棒大聯盟兄弟象迷對運動贊助與關係行銷模式之研究-線性結構方程模式之驗證,國立臺北市立教育大學體育學系未出版之碩士論文。
  4. 陳善能、徐木蘭、蘇建勳、許金田(2005),「運動行銷之探討-以企業贊助奧運為例」,交大管理學報,第25卷第1期,頁29-66。
  5. 黃煜(2008),運動贊助活化策略之探討,中華體育季刊,第24卷第2期。
Times Cited (1) 〈TOP〉
  1. 黃于真(2013)。運用統計與資料探勘方法進行顧客購買行為分析。長榮大學資訊管理學系(所)學位論文。2013。1-52。 
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