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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 97 ) 〈TOP〉
  1. 丁昭尤,2009,《體驗行銷、體驗價值、觀光意象、遊客滿意度與忠誠度關係之研究—以台東青山休閒農場為例》,國立台東大學資訊管理學系碩士論文。
  2. 王雅芳,2010,《體驗行銷、顧客滿意度與消費價值之研究—以大型量販店為例》,國立暨南國際大學經營管理研究所國際企業組碩士論文。
  3. 邱舒婷,2008,《顧客認知價值影響轉換意圖之研究-以台灣證券業為例》,國立台北大學企業管理學系碩士論文。
  4. 郭蕓榛,2008,《應用六標準差改善顧客滿意度之研究-以個案觀光旅館為例》,清雲科技大學企業管理系暨經營管理研究所碩士論文。
  5. 張含玉,2008,《從顧客價值觀點探討體驗行銷對顧客忠誠之影響—以台灣國際精品服飾專賣店之實證研究》,國立台北大學企業管理學系碩士論文。
Times Cited (1) 〈TOP〉
  1. 陳玲琴(2014)。價值觀、人格特質與滿意度之研究─以HTC手機為例。虎尾科技大學資訊管理研究所在職專班學位論文。2014。1-51。
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