有機農產品產銷通路與管理制度之研究

江柏毅

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有機農產品產銷通路與管理制度之研究

A study on the marketing channel and management system of organic agriculture products

江柏毅 , Masters　　Advisor：錢玉蘭　　

繁體中文

有機農產品；驗證制度；產銷通路； organic agricultural products；market channel； TAF； certification institutes； production and consumption

Abstract │ Reference (57) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

As results of increasing public awareness of health and environment, the demand for organic agricultural products increases gradually in recent years. In addition to exclusive organic stores, people can buy such products in various locations, such as supermarkets, the Internet, and so on. However, the market size and penetration rate in Taiwan are still far behind those in EU or USA. Depsite the late beginning of organic agriculture may be a plausible reason, other possible obstacles to the development of organic agriculture may lie in the production and marketing channels. This study explores and investigates those possible obstacles through reviewing literature and applying in-depth interview and face-to-face survey on various stakeholders, including the official who in charge of organic agriculture, Taiwan accreditation foundation（TAF), certification institutes, farmers, retailers and consumers.
    The research results show that major obstacles in the market channel of organic agricultural products include: (1) the government mainly focuses on increasing the supply of organic agricultural products but neglects to promote the demand; (2) some certification institutes are not strict on their certification; (3) high production costs of organic agricultural products lead to high price; (4) ambiguous regulation; (5) obstructed marketing channels. In hopes of vigorous development of the organic agricultural market in Taiwan, this study propose some suggestions for the reference of the authority who may concerned.

Reference ( 57 ) 〈TOP〉

19. 張山豐、李素箱，2009。「有機農產品消費者購物導向之探討」，『休閒管理期刊』。二卷，第3 期，1-15。
連結：
20. 張梅鈴，2006。「有機農場生產成本及其影響因素之研究」。碩士論文，中興大學農業推廣教育研究所。
連結：
21. 張嘉薇，2005。「有機農業發展關鍵成功因素之研究」。碩士論文，中興大學應用經濟學研究所。
連結：
22. 陳志綸，2007。「有機農業生產空間形構過程之研究－以花蓮縣富里鄉銀川米為例」。碩士論文，臺灣大學地理環境資源學研究所。
連結：
28. 黃玉瓊，2009。「有機農產品生產與認驗證制度之管理」，『農業生產季刊』。第18 期，14-17。
連結：

Times Cited (2) 〈TOP〉

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