台商在中國大陸的轉型策略-以亞力山卓為例

楊聰輝

3.235.25.27，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Business > Department of Business Administration
Social Sciences > Management

Bibliography Management Tool

Related Links

Report an Issue

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

台商在中國大陸的轉型策略-以亞力山卓為例

Business Transformation Strategy : The Case of Taiwan’s Firm Alexandre

楊聰輝 , Masters　　Advisor：林婷鈴　　

繁體中文

企業轉型；企業成長；企業成長階段； business transformation ； business growth ； growing stages

Abstract │ Reference (56) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

This case study is adopted the literature of business transformation and business growth. The study contains two dimension, one is the three categories of business growth, and the other is business transformation strategy. Business growth contains direction, mode of accomplish, and type. Business transformation strategy contains product transformation, market transformation, vertical/horizontal integration, and diversification. After enterprise confirming what growing stage they are, and choosing what growth strategy they adopt, we can discuss what transformation strategy it is.
This study is adopted the method of case study to discuss how Alexandre pursuit their success by adopt appropriate transformation strategy in each growing stage. At the beginning, we can analysis how enterprise achieve their success by reviewing not only the theoretical literature but primary and secondary data. Then, the outcomes of interviews based on the process of questionnaires which are designed to analyze the both the type of transformation and the direction of growth. It is found in this study,

1.During entrepreneurial phase, Alexandre mainly adopts product transformation strategy . In the section of direction, technology is adopted; In the section of mode of accomplish, internal development is adopted; In the section of type, single line is adopted. 
2.During growth phase, Alexandre adopts market transformation strategy and diversification. Nevertheless, they mainly adopts market transformation strategy in this phase. In the section of direction, changing region and customer strategy is adopted; In the section of mode of accomplish, internal development is adopted; In the section of type, single product line is adopted. 
3.During maturity phase, Alexandre mainly adopts vertical integration strategy . In the section of direction, channels and service is adopted; In the section of mode of accomplish, strategy alliance is adopted; In the section of type, single product line is adopted.

Eventually, the conclusion and suggestions will be provided in this study for the usage of future reference. As a result of the product cost is more expensive than it used to be, they can adopt a contingent strategy to reduce the production cost. Moreover, they can try to entry more related diversification market. In the growth direction, they may make their way forward the multiple product line, for the sake of demand which they need after diversifying.

Reference ( 56 ) 〈TOP〉

13.洪世章(2007)，「企業成長、策略選擇與策略改變」，中山管理評論，第十五卷，第一期，頁11-35。
連結：
1.Adrian, J. S.(1996), Value Migration : How to Think Several Moves Ahead of The Competition. Boston: The President and Fellows of Harvard College.
連結：
5.Bibeault, D.(1988), Corporate Turnaround, McGraw-Hill, New York.
連結：
8.Dale, E.(1967), Organization, N.Y.: American Management Association.
連結：
10.Devlin, G.(1991), “Diversification: A Redundant Strategic Option, ” European Management Journal, Vol.9, No.1, pp.76-81.
連結：

Times Cited (3) 〈TOP〉

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：