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  • 學位論文

拉保險的男人─男子氣概展演策略研究

The Male Insurance Agents─ Research on the Performance of Masculinity

指導教授 : 王雅各
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摘要


保險業務從業人員一直以來都是以女性為多數,許多壽險公司的廣告更是強調所謂的「女性特質」,傳遞女性所具備照顧、體貼、細心等特質是能夠照顧你一輩子的人。這也使得一般社會大眾將保險業務視為「女人的工作」。因此,選擇從事保險業務的男性往往被認為是帶有「女性特質」的男性。因此,進入保險業的男性是抱持怎樣的心態,男業務在當中的職場經驗和女業務有何不同,在被視為女性的工作中男業務運用怎樣的策略維繫性別認同,透過怎樣的方式排除性別帶來的困擾以及男子氣概以及陰柔特質在當中如何展演是我感興趣的地方。 本研究以從事保險業的男性業務為探討焦點,聚焦下列四個問題: (1)男性業務員在工作場域遭遇的性別挑戰為何? (2)在女性為多數的工作環境中男業務如何展演他們的男子氣概? (3)不同背景的男業務員其男子氣概形象的差異性為何? (4)男業務用怎樣的策略行動維繫和強調他們的男子氣概? 研究方法: 以台灣壽險業的外勤業務員為主要對象,十六位受訪者經由滾雪球方式分別來自國內四家保險公司。 結論: (1)男性業務員受到傳統性別角色觀念影響,需面對社會認為他們是缺乏男子氣概的批評和質疑。 (2)男性業務員透過陰柔與陽剛特質的不斷轉換協商達到銷售的目標。 (3)男子氣概隨著年齡、位階、生活背景的差異而呈現流動、多元甚至是緊張衝突的樣貌。 (4)男性業務員透過區別與他人的差異性來強調自身優勢,並透過重新定義工作意義再現男子氣概。

並列摘要


Most of the insurance agents are female, lots of the advertisements of the insurance company are emphasis on the “femininity”, and it combines professional values as well as feminine values of caring and support. It makes the people think the insurance agent should be a woman’s jobs. Therefore, men who choose insurance agent as his occupation is usually assume to be “sissy”. What’s the difference of work experience between a female and male who want to do the women’s job? How could a male agent to keep their gender identity in the female-dominant occupation? I am interest in how the male agents response to the challenges due to their gender and how they perform their masculinities and feminine. This research is focus on the male agent for the following four questions: 1.What kind of challenges do a male agent needs to face with gender identity? 2.How could a male agent perform their masculinities in the female-dominant occupation? 3.What’s the difference between the male agents who have different background? 4.How a male agent attempts to maintain traditional masculine values? Research Method The agent from the insurance-selling industry in Taiwan is our main object; snowball sampling is the way how we interview our subjects. Conclusion: 1.Male agents are influence by the traditional gender values, so they have to face the stigma from the society, which expect they are lack of masculinities. 2.Male agents can transfer between masculinities and feminine in order to sell the project. 3.The difference between the masculinities varied by age, position, background and perform as a fluid and contradictory. 4.Male agent marks out their personal and professional distance from female to enhance their advantage, they constructed their masculinities by redefine the meaning of their job.

參考文獻


徐宗國,2001,〈拓邊照顧工作:男護士在女人工作世界中得其所在〉。《台灣社會學刊》,26:163-210。
張晉芬,2002,〈找回文化:勞動市場中制度與結構的性別化過程〉。《台灣社會學刊》,(29):97-152。
黃淑玲,2003,〈男子性與喝花酒文化:以Bourdieu的性別支配理論為分析架構〉。《台灣社會學》,(5):73-132。
王雅各,1998,〈大學學生社團中男性社員的性別意識及其影響〉。《本土心理學研究》,(9):245-277。
王雅各,1996,〈男性研究:一個新的研究領域〉。《婦女與兩性研究通訊》,(41):1-6。

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郭佩瑩(2015)。臺灣男性看護工之心聲—男子氣概策略探究〔碩士論文,國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-1005201615091409

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