Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 88 ) 〈TOP〉
  1. 陳宜棻(2010)。從展望理論觀點探討網路口碑對消費者購買意願影響。Journal of e-Business, 12(3), 頁527 – 546。
  2. 黃怡仁(2007)。「網路口碑效應對消費者購買意願影響探討」。碩士論文,逢甲大學國際貿易學系研究所
  3. 蔡倬漢(2006)。「品牌來源國、消費者國族主義與價格意識對3C產品購買意願之研究-以中國大陸東莞地區為例」。碩士論文,元智大學管理研究所
  4. Agarwal, S., & Sikri, S. (1996). Country image: Consumer evaluation of product category extensions. International Marketing Review, 13(4), 23-39.
  5. Ahmed, S. A., & d’Astous, A. (1996). Country-of-origin origin brand effects: A multi-dimensional and multi-attribute study. Journal of International Consumer Marketing, 9(2) , 93-115.
Times Cited (2) 〈TOP〉
  1. 吳淨宜(2014)。主觀知識與口碑對有機臉部保養品購買意圖影響之研究-以知覺風險為中介變數。淡江大學國際企業學系碩士班學位論文。2014。1-162。 
  2. 林彥彣(2016)。知覺價格與口碑對於使用意願影響之研究-以線上訂房網站為例。淡江大學國際企業學系碩士班學位論文。2016。1-80。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :