從服務品質與學校形象的觀點探討學校創新經營對選校意願之影響─以桃園縣公立國民中學為例

鄭筱慧

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從服務品質與學校形象的觀點探討學校創新經營對選校意願之影響─以桃園縣公立國民中學為例

A Study on the Interaction of School Innovation Management and School Selecting Intentions via Service Quality and School Image: The Case of Public Junior High Schools in Taoyuan County

鄭筱慧 , Masters　　Advisor：劉祥熹　　

繁體中文

學校創新經營；服務品質；學校形象；選校意願； School Innovation Management ； Service Quality ； School Image ； School Selecting Intentions

Abstract │ Reference (99) │ Times Cited (5) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In the background of fewer and fewer children, more and more parents think twice to choose an ideal school for their children regardless of the cost of money and time. Public junior high schools, therefore, face the survival crisis of school size reduction. It is important for them to create its own teaching style and learning culture to discriminate itself from other schools to attract more attention of students’ parents and keep their trust. The main purpose of this study is to explore the relationships among school innovation management, service quality, school image and school selecting intentions for public junior high schools in Taoyuan. The results of this study provide information on how to retain and attract more students for public junior schools as well as school selecting strategies for students’ parents.
Data have been collected in the form of questionnaires. The empirical analyses consist of reliability test, validity test, importance-satisfaction analysis and LISREL. The empirical results reveal that school innovation management has a positive effect on service quality and school image, that not only service quality but school image has a positive effect on school selecting intentions, and that services quality has a positive effect on school image. Moreover, this study finds that both service quality and school image play effective and positive intermediary roles in the research model adopted in this study.

Reference ( 99 ) 〈TOP〉

5. 吳清山(2002)，提升學校競爭力的理念與策略，台灣教育雙月刊，613，5。
連結：
10. 阮翊峰(2009a)，組織創新觀點運用於學校經營策略之探究，學校行政雙月刊，61，96-116。
連結：
11. 阮翊峰(2009b)，國小學校創新對教育品質影響之研究，國立暨南國際大學教育政策與行政學系未出版碩士論文。
連結：
13. 林筱瑩(2005)，臺北市國民中學創新經營之研究，國立臺灣師範大學教育學系在職進修碩士班未出版碩士論文。
連結：
17. 施怡榕(2009)，臺北縣私立幼稚園創新經營與家長選校影響因素相關之研究，私立淡江大學教育政策與領導研究所未出版碩士論文。
連結：

Times Cited (5) 〈TOP〉

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