汽車維修廠經營績效影響因素之研究-以F車商為例

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汽車維修廠經營績效影響因素之研究-以F車商為例

The study about the influential factors for the business performance of motor after-sale shops in Taiwan

吳謙諒 , Masters　　Advisor：邱光輝　　

繁體中文

汽車維修廠；績效評估；關鍵成功因素；平衡計分卡；相關分析；複迴歸分析； Motor After-Sale Shop ； Performance Appraisal ； Key Success Factors ； Balanced Scorecard ； Correlation Analysis ； Multiple Regression Analysis

Abstract │ Reference (26) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In recent years, the car sales volume of Taiwan auto market still decreased year by year. How to increase the business performance of the motor after-sale shops, raise profits to make up for the business loss, and create the car-sale opportunity in the future become a very important issue for the car dealers.
    In order to improve the business performance, first we have to understand what factors have the statistical correlation significance with the performance of the after-sale shops. Second, we should know what possible reasons cause these results and then revise our managerial means and assign the valuable resources in the business.   
    These study targets are 79 after-sale shops of F car dealer in Taiwan. In order to choose the relevant variables in the statistical models, I refer to many documents about performance appraisal, key success factors, balanced scorecard and the job experience of the business managers. I use the correlation analysis and the multiple regression analysis to investigate what effects these relevant variables make on the performance about employee’s productivity and the maintained expense of cars. I hope to propose some suggestions that can improve the business performance. 
    My study results are as follows:
1.The total relevant variables that own the statistical correlation significance with the performance of the after-sale shops are 6 variables. Between these, the age of technician leader and the average age of employee have relationship with the business management. The amount of employee, the amount of maintained place, car volumes out of warranty, car volumes in warranty have relationship with the business scale.
2.The total relevant variables that are significant in the performance of the after-sale shops are 5 variables. These variables include the age of technician leader, the average age of employee, the amount of employee, car volume out of warranty and car volume in warranty.
3.The performance of Taoyuan-Hsinchu-Miaoli Region and Taipei County Region is significant difference in Taichung Region.
    These study results can help F car dealer design measurement indexes to fit for management. My managerial questions, reasons and suggestions can help F car dealer make right decision and make things right in the future.

Reference ( 26 ) 〈TOP〉

林敏益 (2005)，「生活服務類連鎖體系關鍵成功因素之研究-以資源基礎理論為實證」，國立成功大學高階管理碩士在職專班未出版碩士論文。
連結：
Brunnermeier, Smita B. and Levinson, Arik (1970), “Examining the Evidence on Environmental Regulations and Industry Location,” Journal of Environment & Development, Vol. 13, No. 1, pp. 6-42.
連結：
Drucker, Peter F. (1970), The Practice of Management, Oxford：Heinemann Professional.
連結：
Levinson (1970), “Examining the Evidence on Environmental Regulations and Industry Location,” Journal of Environment & Development, Vol. 13, No. 1, pp. 6-42.
連結：
Oral, M. and Yolalan, R. (1990), “An Empirical Study on Measuring Operating Efficiency and Profitability of Bank Branches,” European Journal of Operational Research, Vol. 46, No.2, pp.282-294.
連結：

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