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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 207 ) 〈TOP〉
  1. 【2】 王旭昇 著,2005,網路行銷論與實務,台北市,知城數位科技股份有限公司。
  2. 【33】 Hoyer,Maclnnis 著 吳靜芳、劉典嚴、謝惠娟 譯,2003,消費者行為,台北縣,普林斯頓國際股份有限公司。
  3. 【1】 伍小玲 陳俊宏,2004,國立雲林科技大學設計研究所第4期,使用者與異化產品的形態認知與行動行為研究。
  4. 【2】 朱信泰 李傳房,國立雲林科技大學設計研究所第4期,使用者與異化產品的形態認知與互動行為研究。
  5. 【5】 林定立,2002,資訊社會研究3南華社會所,消費文化中「資訊崇拜」的意義。
Times Cited (4) 〈TOP〉
  1. 徐郁婷(2006)。桃園縣高中體育班發展現況與問題之探討。臺灣師範大學體育學系在職進修碩士班學位論文。2006。1-105。
  2. 葉琦瑩(2010)。台北縣秀峰高中棒球隊組訓與經營策略之研究。臺灣師範大學體育學系在職進修碩士班學位論文。2010。1-144。
  3. 蔡宜喬(2011)。探討皮影戲影偶造形意象對女性飾品設計之影響。大同大學工業設計學系所學位論文。2011。1-130。
  4. 沈庭儀(2011)。慾望下的反思-貪婪公仔角色研究創作。臺灣師範大學設計研究所學位論文。2011。1-99。
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