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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 134 ) 〈TOP〉
  1. 王宗吉、彭嘉玉、黃中興(1999年),台灣職棒運動文化娛樂化之省思,中華體育,11(5),1-4。
  2. 王忠茂(2005年),職棒興農牛球迷觀賞動機與滿意度之研究,大專 體育學刊,7(1),67-78。
  3. 王忠茂(2005年),職棒興農牛隊球迷選擇支持因素與忠誠度之研究,大專體育學刊,7(2),25-35。
  4. 王傑賢(2004年),體育館設施服務品質之顧客滿意度研究以國立「台灣大學綜合體育館重量訓練室」為例,體育學報,36,181-194。
  5. 余宗龍、邵于玲(2004年),兄弟象與興農牛球迷涉入程度對球場設施環境與服務品質需求之研究,大專體育學刊,6(3),59-69。
Times Cited (8) 〈TOP〉
  1. 王雅怡(2006)。中華職棒球隊品牌共鳴對球迷特定滿意、累積滿意與再購行為之中介探討。臺灣師範大學運動與休閒管理研究所學位論文。2006。1-94。
  2. 王志源(2007)。體驗行銷要素、體驗價值與涉入程度對中華職棒觀眾再購意願之影響。臺灣師範大學運動與休閒管理研究所學位論文。2007。1-150。
  3. 劉漢賢(2008)。職棒類型線上遊戲玩家其參與動機與職棒消費動機相關性之研究。臺灣師範大學運動與休閒管理研究所在職碩士班學位論文。2008。1-114。
  4. 錢曉慧(2008)。利用3M模式探討「迷」之行為。亞洲大學休閒與遊憩管理學系碩士班學位論文。2008。1-86。
  5. 金淑慧(2008)。職業運動觀眾參與因素之研究-以中華職棒大聯盟為例。臺灣大學商學研究所學位論文。2008。1-61。
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