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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 114 ) 〈TOP〉
  1. 李城忠、陳益壯(民94),運動服務業關係品質對顧客忠誠度影響之探討—台中YMCA 游泳俱樂部之實證研究,人文暨社會科學期刊,第1卷第1期,頁 91-108 。
  2. 李偉達、方文昌(民93),從品牌知名度探討知覺品質和購買意願-以價格與來源國形象為調節變數,管理評論,第23卷第四期,頁89-112。
  3. 林俊昇(民94),促銷價格及知名度影響休閒農場評價認知與旅遊意願之分析,農業經濟叢刊,第11卷第1期,頁143-175。
  4. 林素蘭(民94),顧客滿意度、品牌忠誠度對再購意願之影響─以汽車銷售業為例,中原大學企管碩士論文。
  5. 林隆儀、曾彥嘉(民93),產品類別特徵與產品資訊對私有品牌產品知覺品質的影響,行銷評論,第1卷第1期,頁75-104。
Times Cited (18) 〈TOP〉
  1. 李幸儒(2015)。拍攝校園紀錄片輔助國小社團教學之行動研究—以國小體育性社團為例。淡江大學教育科技學系數位學習碩士在職專班學位論文。2015。1-212。 
  2. 黃裕仁(2013)。妝品業品牌形象對經營績效的影響之研究- 以顧客忠誠度為中介變項。長榮大學高階管理碩士在職專班(EMBA)學位論文。2013。1-61。 
  3. 王傳繼(2011)。知覺品質、品牌形象與招生績效的關聯性之研究─以國防大學為例。長榮大學高階管理碩士在職專班(EMBA)學位論文。2011。1-84。 
  4. 陳靖儒(2009)。農藥品牌形象、產品知識與購買意願之關聯性—以南投縣茶區為例。朝陽科技大學企業管理系學位論文。2009。1-81。
  5. 邱毓阡(2009)。大量客製化對顧客價值與顧客忠誠度的影響─以品牌形象為干擾變數。大同大學事業經營學系所學位論文。2009。1-124。
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