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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 118 ) 〈TOP〉
  1. 陳嵩、蘇淑芬(2006),「銷售人員的目標取向—組織環境及個人成氐k因信念的角色」,人力資源管理學報,第6卷第1期,1~29頁。
  2. 陳嵩 (2004),「新金融服務開發過程的行銷活動對其績效之影響---服務/市場新穎性的干擾角色」,管理學報,第21卷第4期,535-555。
  3. Agarwal, R.; Sambamurthy, V. and R. M. Stair (2000), “Research Report: The Evolving Relationship between General and Specific Computer Self-Efficacy—An Empirical Assessment,” Information Systems Research, 11(4), pp.418-430.
  4. Agarwal, Ritu and Jayesh Prasad (1998), “A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology,” Information Systems Research, 9(2), pp. 204-215.
  5. Agrawal, Ritu and Jayesh Prasad (1999), “Are Individual Difference Germane to the Acceptance of New Information Technologies,” Decision Sciences, 30(2), pp. 361-391.
Times Cited (19) 〈TOP〉
  1. 劉怡芬(2011)。澎湖縣國小教師海洋運動教育概念之研究。臺東大學進修部暑期體育碩士班學位論文。2011。1-205。 
  2. 郭宏霖(2012)。台灣水上休閒運動產業策略定位與創新之研究。長榮大學高階管理碩士在職專班(EMBA)學位論文。2012。1-72。 
  3. 賴又嘉(2008)。上司家長式領導對銷售人員銷售行為與組織公民行為之影響--以目標取向和信任為中介變項。崑山科技大學企業管理研究所學位論文。2008。1-100。 
  4. 管羚君(2008)。車用衛星導航機市場接受行為研究-以崑山科大在職班學生為例。崑山科技大學企業管理研究所學位論文。2008。1-69。 
  5. 黃琦茹(2014)。以修正科技接受模型探討影響小琉球遊客租用機車之因素。屏東科技大學科技管理研究所學位論文。2014。1-67。 
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