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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 110 ) 〈TOP〉
  1. 1. 任維廉、呂堂榮 (2004),「國道客運乘客知覺之服務品質-滿意度與移轉障礙對其行為意向之影響」,運輸計劃季刊,第2期,頁421-448。
  2. 2. 任維廉、胡凱傑 (2001),「大眾運輸服務品質量表之發展與評估-以台北市公車系統為例」,運輸計劃季刊,第2期,頁371-408。
  3. 3. 林素吟 (2005),「服務品質、滿意度與購買意圖關係之研究:層級干擾迴歸分析之應用」,管理評論,第2期,頁1-17。
  4. 4. 林榮禾、莊淳凌、莊景有、戴如君 (2006),「入口網站的服務品質、顧客滿意及顧客忠誠度關係之研究」,電子商務學報,第4期,頁533-556。
  5. 6. 胡凱傑、任維廉 (2005),「LISREL及類神經網路在乘客行為意向應用之研究」,運輸計劃季刊,第8期,頁43-55。
Times Cited (6) 〈TOP〉
  1. 許芳碧(2010)。品牌形象、服務品質、顧客關係、滿意度與行為意向關係之研究-以兒童補教業為例。淡江大學全球華商經營管理數位學習碩士在職專班學位論文。2010。1-87。 
  2. 李欣翰(2009)。台灣地區消費者綠色消費行為影響因素之研究。長榮大學企業管理學系(所)學位論文。2009。1-175。 
  3. 黃郁宸(2015)。購物中心之顧客忠誠度研究─以漢神巨蛋為例。樹德科技大學經營管理研究所學位論文。2015。1-153。 
  4. 蔡宜穎(2014)。以體驗行銷觀點探討百貨公司之消費情境對行為意向影響之研究-以漢神百貨為例。樹德科技大學經營管理研究所學位論文。2014。1-103。 
  5. 葉利珍(2010)。服務品質對顧客價值、顧客滿意度、商店印象及顧客忠誠度影響之研究 -以台中市百貨公司為例。臺中科技大學流通管理系碩士班學位論文。2010。1-93。
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