開放式創新個案研究與應用

丁煜祥

doi:10.6828/KSU.2011.00012

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開放式創新個案研究與應用

Open innovation model case study and Applications

丁煜祥 , Masters　　Advisor：翁明珠　　

繁體中文 DOI： 10.6828/KSU.2011.00012

Google ；開放式創新；資源基礎理論； Ansoff 產品市場成長矩陣； Google ； Open Innovation ； Resource-Based Theory ； Ansoff matrix

Abstract │ Reference (178) │ Times Cited (6) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In today’s competitive environment, the enterprise is forced to spend more in research and development (R&D) and develop much shorter-life products. If enterprise still adopts close-minded research strategy on R&D, it can’t be eventually sustaining in the market. “Open Innovation” emphasizes on many experts and professionals from outside world bringing innovative ideas to the company by integrating different professional specialties and viewpoints. The innovation of “Open, dispersing and network” will be a trend in the future.
    Google is chosen as the case study of this research to discuss business model of open innovation. and to investigate its product strategy of Ansoff Matrix. Google’s core competency is strong searching techniques and skills. It regards market as a lab so as to shorten period of product searching to surpass competitors. It differs from close innovation that the main competitors such as Microsoft and Apple dominate in operating system, cloud computing and platform of mobile device. Google can cater the demand of market quickly by integrating market developers and industrial chains. One of Google’s successful strategies as follows: 
    First, it develops group of Internet using. Second, it seeks out outside technique and cooperation. Third, it adds distinction of searching market. Forth, it stretches competitiveness of advertisement service that reaps profits effectively. Fifth, it segments new market once again to mold advantageous environment. And to Google further explain how to internalize outside resources into long-term core competency with open innovation in accordance with resource-based theory and Ansoff matrix. to analysis of Google in the search engines, cloud computing platform, Smart phone, operating system and smart television market. compete with Apple, Microsoft, and Yahoo on equal term. Finally, this research will be based on the bussness environment by google, design an open platform model.

Reference ( 178 ) 〈TOP〉

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125期，101-106。
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Times Cited (6) 〈TOP〉

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