有影響力的因素，影響混合動力汽車的採購 - 跨國研究

Influential Factors That Affect The Purchasing of Hybrid Cars-A Cross Nation Study

艾索爾(Saul Ernesto Aviles Trigueros)

指導教授 ： 陳怡昌

崑山科技大學/商業管理學院/企業管理研究所/碩士(2012年)

https://doi.org/10.6828/KSU.2012.00029

摘要

無資料

關鍵字

購買意向 ； 購買行為 ； 混合動力汽車

並列摘要

Rising temperatures are the result of climate change is expected to lead to increased frequency of variable weather events, changing sea levels, among other effects impacting health, economies and society as a whole. Because of the air pollution and environment protection issue, green vehicles are getting important in product line to car companies.
Basing on previous studies, we know that usually the factors affecting the purchasing of cars are the price, brand loyalty, environmental concern between others and depending where the study took place. This study has been taking place in different countries and depending on the country the respondents would classify the level of importance the factors.
This study was conducted by giving a survey to people who live in the USA, Central America and Taiwan. The data obtained from the survey sent was analyzed by various statistical methods such as descriptive statistics, T-test, ANOVA and binary logistic regression.

並列關鍵字

Purchasing Intention ； Purchasing behavior ； Hybrid cars

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