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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 178 ) 〈TOP〉
  1. 毛政仁(民99),網路口碑與沉迷經驗對線上遊戲持續使用意圖之研究-以科技準備度為干擾變數,大同大學資訊經營學系,碩士論文。
  2. 方世榮、張苑惠(民95),「網路口碑形成之影響因素:以網路涉入程度與虛擬社群管理為干擾因素」,電子商務學報,第8第4期,頁499-532。
  3. 李小梅&黃世儒(民99)。部落格行銷中的信任形成因素。Journal of e-Business,第十二卷,第二期,頁201-220。
  4. 林心慧、蕭怡婷、廖逸民(民98),建構消費者紙本型錄與電子型錄之通路選擇行爲預測模式。服務業行銷研討會,頁893-919。
  5. 林彣珊、許應哲、黃馨儀,(民98),『消費者採用網路平台傳播購後相關訊息意圖之研究:顧客滿意度和品牌信任觀點。商管科技季刊,第10卷第2期,頁197~223。
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