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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 57 ) 〈TOP〉
  1. 1.丁誌魰與黃俊瑋(2007),線上拍賣關係行銷模型之建構:以結構方程驗證,電子商務學報,第9卷第4期,頁945-970。
  2. 8.余基吉、趙海倫與盧兪亘(2011),以消費者體驗觀點探討台南市美食與古蹟旅遊顧客滿意度行為意象關連性研究,臺灣觀光學報,第8期,頁1 -12。
  3. 10.李奇樺與朱國光(2012),關係連結對挽回流失顧客影響之研究:以零售服務業為例,管理學報,第29卷第1期,頁45-60。
  4. 11.李明儒、郭家瑜與林菁真(2013),澎湖漁村觀光其遊客意向之研究:以旅遊動機、知覺價值、滿意度與重遊意願為變項,鄉村旅遊研究,第7卷第1期,頁17-31。
  5. 12.李城忠與沈德裕(2007),運動觀光特色對遊客認知價值與滿意度影響之研究:以日月潭萬人泳渡為例,人文暨社會科學期刊,第3卷第1期,頁17-26。
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