品牌價值、認知價值及服務品質對客戶滿意度影響之研究-以電子製造業客戶服務為例

曾吉田

3.238.249.17，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Engineering > In-service Master's Program, Graduate Institute of Engineering Management
Engineering > General Engineering
Social Sciences > Management

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

品牌價值、認知價值及服務品質對客戶滿意度影響之研究-以電子製造業客戶服務為例

A study of the impact of customer satisfaction of brand value, cognitive value and service quality-in electronic industry CS

曾吉田 , Masters　　Advisor：蔡明田　　

繁體中文

品牌價值；品牌形象；認知價值；顧客滿意度；顧客忠誠度； brand value ； brand image ； acknowladge value ； customer satisfaction ； customer loyalty

Abstract │ Reference (31) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Facing the global competition of enterprises, the electronics manufacturing industry has entered the specialized-made generation. To achieve the relationship between brand value, acknowladge value and quality service with customer satisfaction has always been a focus of the industry.
However, with the advent of the knowledge economy generation, the quality of electronic manufacturing firms has gradually changed from the traditional ficed assets to intangible assets. Intangile assets will not be depreciated overtime as fixed assets, but will increase with the firms growth to become an important value for electronics manufacturing firmes. The brand value of intangible assets has received increasing attention in recent years. 
Since 2001, Interbrand Consulting has partnered with Business Week to investigate the world’s top 100 interanational brands. Since 2003, Taiwan has also adopted same brand certificaiton standard to have cooperate with Interbrand Consulting to investigate and publish Taiwan’s top 10 of the most brands value interantional brands list. Apparently, it can be seen that the brand has become one of the most valued assets to firms. 
There are many relevant research and study of brand value at domestic Taiwan and abroad. However, if the research direction is concerned, most of them focus on marketing and specialize in single industry. 
This study includes theoretical methods and practical applications. Through actual case company opeartions, to explore the theoretical approach to the implementation process and the differences in effectiveness. Moreover, to apply questionnaire surveys from employees to learn about brand value, acknowladge value and service quality. Satisfaction can be identified and be used as a reference for customer service in the eletronics manafacturing firms.

Reference ( 31 ) 〈TOP〉

1. 姜義平、江謝鎮同(2007)，網站服務品質與網站體驗對關係品質及行為意向之影響，電子商學報，第9卷第4期，頁685-725。
2. 山本辰夫(1986)，盧淵源譯，事業、營業、服務的品質管制，中興管理顧問公司。
3. 吳萬益(2011)，企業研究方法(第四版)，華泰文化。
4. 由穀遵著，東正德譯，消費者主權時代，1989，遠流出版，臺北，頁45、107。
5. 徐達光(2003)，消費者心理學，臺北，東華書局。

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：