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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 47 ) 〈TOP〉
  1. 1. Aaker, D. A. (1991), “Managing Brand Equity: Capitalizing on the Value of a Brand Name,” New York: The Free Press.
  2. 2. Butz, H. E. J., & Goodstein, L. D. (1996), “Measuring Customer Value: Gaining the Strategic Advantage,” Organisational Dynamics, 24, p.63-77.
  3. 5. Colgate, M. and Lang, B. (2001), “Switching barriers in consumer markets:an investigation of the financial services industry,” Journal of Consumer Marketing, 18 (4), p.332-347.
  4. 6. Dodds, W. B., Monroe, K. B., & Grewal, D. (1991), “ The effects ofprice, brand and store information on buyers, product evaluations,” Journal of Marketing Research, 28(3), p.307-319.
  5. 7. Dick, A. S., and Basu, K. (1994), “Customer loyalty: Toward an integrated conceptual framework,” Journal of the Academy of Marketing Science, 22, p.99-113.
Times Cited (4) 〈TOP〉
  1. 范傑智(2013)。公共運輸無縫轉乘服務品質、滿意度與忠誠度之模式建構與驗證:以台北都會區轉運站為例。淡江大學運輸管理學系運輸科學碩士班學位論文。2013。1-232。 
  2. 陳翰寬(2012)。綠色消費態度、知覺風險、知覺價值和願付價格之研究-以氫燃料電池電動機車為例。成功大學資源工程學系學位論文。2012。1-153。
  3. 曾偉誌(2013)。探討旅客對捷運-公車轉乘服務之使用意願-以高雄為例。成功大學交通管理科學系學位論文。2013。1-80。
  4. 高綺梅(2014)。餐飲業品牌形象、關係品質與顧客忠誠度關係之研究 -- 以王品集團旗下餐廳為例。樹德科技大學經營管理研究所學位論文。2014。1-82。
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