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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 29 ) 〈TOP〉
  1. 1. Broderick, A. J. and Vachirapornpunk, S. (2002), Service quality in Internet banking: the importance of customer role, Marketing Intellgence and Planningl, 20/6, 327-335.
  2. 2. Chen, Q. and Wells, W. D. (1999), Attitude toward the site, Journal of Advertising Research, 39 (5), 27-37.
  3. 3. Dahlen, M. (2002), Real consumers in virtual store, Scand J. Mgmtt, 18, 341-363.
  4. 4. Eastin, M. S. (2002), Diffusion of e-commerce: an analysis of the adoption of four E-commerce activities, Telematics and Informatics, 19, 251-267
  5. 5. Evans, J. R and King V. E. (1999) Business-to-Business Marketing and the World Wide Web: Planning, Managing, and Assessing Web Sites, Industrial Marketing Management, 28, 343-358
Times Cited (32) 〈TOP〉
  1. 吳春木(2012)。電子商城關鍵成功因素應用於郵政商城之研究。淡江大學資訊管理學系碩士在職專班學位論文。2012。1-80。 
  2. 陳宛慶(2006)。購物網站設計對網路購物意願之影響。淡江大學企業管理學系碩士在職專班學位論文。2006。1-82。 
  3. 林淑惠(2005)。網路購物消費者之價格敏感度研究。淡江大學管理科學研究所碩士班學位論文。2005。1-97。 
  4. 吳慶星(2013)。產品特性、促銷方式、網站特性對衝動性購買之影響–以網路服飾購物為探討。成功大學高階管理碩士在職專班(EMBA)學位論文。2013。1-118。 
  5. 徐于婷(2011)。認知風險、認知可信賴度、信任、認知易用性、 認知有用性對線上拍賣消費者購買意圖之影響。成功大學企業管理學系碩士在職專班學位論文。2011。1-71。 
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