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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 45 ) 〈TOP〉
  1. [17]黃俊英,「行銷學」,華泰書局,1997。
  2. [1]Carmone, F. J., Green, P. E. and Jain, A. K. "Robustness of Conjoint Analysis: Some Monte Carlo Results," Journal of Marketing Research, Vol. 15, May 1978, pp. 300-303.
  3. [2]Cattin, P. and Wittink, D. R., "Commercial Use of Conjoint Analysis: A Survey," Journal of Marketing, Vol. 46, Summer 1982, pp. 44-53.
  4. [3]Green, P. E. and Rao, V. R., "Conjoint Measurement for Quantifying Judgemental Data," Journal of Marketing Research, Vol. 8, Aug 1971, pp. 355-363.
  5. [4]Green, P. E. and Srinivasan, V., "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Vol. 5, 1978, pp. 103-123.
Times Cited (55) 〈TOP〉
  1. 陳俊宏(2010)。消費者對電信搭售服務偏好之研究。淡江大學企業管理學系碩士在職專班學位論文。2010。1-117。 
  2. 劉進芳(2007)。台灣手機產業顧客忠誠驅動因子之研究-以信任為中介變數。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2007。1-102。 
  3. 莊慧玉(2005)。台灣地區消費者行動電話換機行為之研究。淡江大學企業管理學系碩士班學位論文。2005。1-129。 
  4. 賴仁堅(2013)。應用聯合分析法開發加工農產品-以濃縮梅汁為例。中興大學高階經理人碩士在職專班學位論文。2013。1-82。 
  5. 陳玫君(2011)。運用聯合分析法建構綠色民宿最佳住宿屬性組合之研究。中興大學園藝學系所學位論文。2011。1-78。 
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