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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
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Reference ( 50 ) 〈TOP〉
  1. 2.Arndt, J. (1967) ," Role of product-related conversation in the diffusion of a new product", Journal of Marketing Research, 4,pp. 291-295.
  2. 3.Assael, H.(1998), “Consumer Behavior and Marketing Action”, 6th,in South-Western College Publishing.
  3. 4.Barnett, C.(2003),"AS SEEN ON TV" in Florida Trend. St. Petersburg, 46( 4), pp. 48.
  4. 7.Britt, S. H.(1950),"The Strategy of Consumer Motivation," Journal of Marketing,14(5),pp.666-674.
  5. 8.Brown, J. J., & Reingen, P. H. (1987) . "Social ties and world-of-mouse refferral behavior". Journal of Consumer Research, 14, 350-362.
Times Cited (53) 〈TOP〉
  1. 薛心雅(2013)。女性消費者購買奢侈品動機及行為研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-77。 
  2. 溫智安(2010)。電視行銷保險之競爭優勢與關鍵成功因素之研究。淡江大學保險學系保險經營碩士在職專班學位論文。2010。1-135。 
  3. 湯孟婷(2010)。生活型態、購買動機對評估準則之影響-以筆記型電腦為例。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2010。1-82。 
  4. 馮凱俐(2008)。投資者之人格特質、購買動機及評估準則對其投資決策之影響 -以境內開放式基金之投資為例。淡江大學企業管理學系碩士在職專班學位論文。2008。1-158。 
  5. 曾乾凱(2006)。探討消費者資訊豐富度對不同購買通路之購物意願 模式研究—以大學生選購3C產品為例。淡江大學統計學系碩士班學位論文。2006。1-126。 
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