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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 69 ) 〈TOP〉
  1. 1.Arnold, M. J. and Reynolds, K. E. (2003), “Hedonic Shopping Motivations”, Journal of Retailing, 79, pp.77-95
  2. 2.Babin, B. J., Darden, W. R. and Griffin, M. (1994), “Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value”, Journal of Consumer Research, 20(4), pp.644-656
  3. 3.Ball-Rokeach, S. J. and Loges, W. E.(1994), “Human Values and Social Issues: An Introduction”, Journal of Social Issues, 50(4), pp.1-8
  4. 4.Batra, R. and Ahtola, O. T. (1991), “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes”, Marketing Letters, 2(April), pp.159-170
  5. (1985), “Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value Survey”, Psychology and Marketing, 2(3), pp.181-200
Times Cited (17) 〈TOP〉
  1. 吳丞于(2012)。從消費者特性研究汽車強制責任險之行銷通路。淡江大學保險學系保險經營碩士班學位論文。2012。1-78。 
  2. 陳曉佩(2006)。傳統通路與電子通路下資訊通路商行銷資源差異性之研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2006。1-77。 
  3. 林暉堯(2012)。企業行銷策略影響顧客價值之研究-以企業文化為干擾變項。長榮大學國際企業學系(所)學位論文。2012。1-57。 
  4. 陳俊宇(2008)。特殊主題旅遊顧客價值拓展模式之研究- 以安藤忠雄之旅為例。高雄餐旅學院旅遊管理研究所學位論文。2008。1-126。 
  5. 鄒大仁(2006)。台灣及美國對產品類別與顧客價值之比較研究。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2006。1-74。
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