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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 80 ) 〈TOP〉
  1. 12.許盟雪(2002),"網路產品評鑑訊息之有用性與模糊性對消費者消費決策之影響",元智大學管理研究所碩士論文
  2. 13.郭俊宏(2006),"影響消費者購物通路選擇關鍵因素之研究",國立成功大學企業管理研究所碩士論文
  3. 14.陳映汝(2006),"銷售人員互動行為、產品特性、規範性評估對衝動性購買行為之影響",國 立成功大學企業管理研究所碩士論文
  4. 22.董雯惠(2006),"消費者促銷活動、規範性評估、消費體驗對衝動性購買影響之研究-以化妝品為例",國立成功大學企業管理研究所碩士論文
  5. 24.歐斐生(2002),"台灣生技產業經營環境與經營分析模式之應用探討",國立成功大學企業管理研究所碩士論文
Times Cited (32) 〈TOP〉
  1. 吳淨宜(2014)。主觀知識與口碑對有機臉部保養品購買意圖影響之研究-以知覺風險為中介變數。淡江大學國際企業學系碩士班學位論文。2014。1-162。 
  2. 廖英粟(2013)。保健食品的購買行為之研究。淡江大學國際商學碩士在職專班學位論文。2013。1-122。 
  3. 黃郁婷(2015)。產品知識、通路選擇、有機驗證標章對消費者知覺價值及購買意願之影響 – 以台灣有機食品為例。成功大學企業管理學系碩士在職專班學位論文。2015。1-112。 
  4. 陳湋婷(2012)。奢侈稅對消費者購屋意圖之影響 - 以中南部地區為例。成功大學高階管理碩士在職專班(EMBA)學位論文。2012。1-65。 
  5. 陳忠森(2011)。由產品生命週期(PLC)探討消費者的學習效果-以手機為例。成功大學企業管理學系碩士在職專班學位論文。2011。1-74。 
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