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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 79 ) 〈TOP〉
  1. 許士軍,1987,「管理學」,台北市:東華書局。
  2. 林欣榮,2010,「消費者行為」,楊智文化。
  3. 李奇勳,2007,「知覺風險對消費者知覺價值之形成所扮演角色的探討」,管理學報,24(2),167-190。
  4. 謝錦堂,2013,「消費者知覺風險與知覺價值對購買意圖之影響:社群網站服務之實證研究」,電子商務研究,11(4),431-452。
  5. 白如玲與鍾涓涓,2013,「線上旅遊產品知覺品質、知覺價值與行為意願之研究: 以品牌利益和知覺風險為前置因素」,島嶼觀光之研究,6(4),46-78。
Times Cited (2) 〈TOP〉
  1. 楊舒婷(2016)。以理性行為理論探討Line貼圖購買意圖之研究。朝陽科技大學休閒事業管理系學位論文。2016。1-105。
  2. 林慧婷(2017)。醫藥業專業型中間人藉由個人客製化服務能力、產品資訊提供能力、新產品研發能力影響醫師對創新藥品接受程度與病患的關係品質相關性研究。成功大學高階管理碩士在職專班(EMBA)學位論文。2017。1-90。
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