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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 41 ) 〈TOP〉
  1. 1. 江正誠(2013),「技術創新、服務品質、認知價值、顧客忠誠度與顧客滿意度之關係研究-以臺灣電子顯微鏡代理為例」。國立成功大學高階管理碩士在職專班碩士論文。
  2. 2. 余家琛(2013),「醫療器材公司之顧客關係、服務品質、認知價值與顧客滿意度、顧客忠誠度之行銷策略研究-以H公司為例」。國立成功大學高階管理碩士在職專班碩士論文。
  3. 3. 吳沛樺(2014),「連鎖茶飲料店促銷活動與品牌形象對顧客忠誠度影響之研究-以台北市居民為例」。國立交通大學管理科學系所碩士論文。
  4. 4. 林宜靜、陳禎祥、曾倫崇(2006),「品類型與實虛通路型態對顧客價值、顧客滿意度與忠誠度之影響」,顧客滿意學刊,第二卷第二期,頁121-160。
  5. 8. 高源泉(2010),「服務品質、認知價值與顧客滿意度關係之研究-以某區域教學醫院醫學美容中心為例」。國立高雄應用科技大學企業管理系碩士在職專班。
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