* Airiti Library,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 79 ) 〈TOP〉
  1. Kumar Ranjit原著,潘中道、黃瑋瑩、胡龍騰合譯:《研究方法:步驟化學習指南》( Research Methodology﹕ A Step-by-Step Guide for Beginners ),(臺北:學富文化,2000年)。
  2. 王嵩音:〈網路使用與選舉參與之研究― 以2004 年立法委員選舉為例〉,《臺灣民主季刊》第三卷‧第四期(2006 年12月),頁71-102。
  3. 李祥銘:〈以品牌權益的觀點探討負面攻擊對候選人之影響廣告〉,《廣告學研究》第三十三集(2010年1月),頁105-138。
  4. 林宛瑩、周文修:〈以人際溝通為基礎之情感論壇網站設計〉,《資訊傳播研究》第一卷,第一期(2010年9月),頁45-65。
  5. 范惟翔、蔡明純、羅聖宗:〈選舉行銷策略之前因與對選民投票行為影響之研究—以2006 年高雄市市長選舉為例〉,《行銷評論》第五卷(2008年秋季),頁409-440。
Times Cited (2) 〈TOP〉
  1. 李添弘(2013)。2012年臺灣總統網路競選策略之研究。成功大學(不用)政治經濟研究所學位論文。2013。1-162。 
  2. 林孟如(2013)。民主化與本土化後 國家認同之研究 -以2012年第十三屆 總統大選首投選民為例。中正大學政治學系學位論文。2013。1-152。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :