以Lewin三階段變革模式探討組織變革策略－以個案公司為例

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以Lewin三階段變革模式探討組織變革策略－以個案公司為例

A Research of Organization Change Strategy base on Lewin’s Organization Change Theory － Case Study

郭書萍 , Masters　　Advisor：方世杰　　

繁體中文

組織變革； Lewin三階段變革模式；變革策略； Organization change ； Organizational change strategy

Abstract │ Reference (54) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In Taiwan, the mass production of TFT-LCD products began in 1999 has driven the huge development of related part suppliers in the industry.  Since the upstream materials were mainly rely on imports, the stability of upstream material supply strongly affected the development of TFT-LCD industry.  And the color filter got the highest portion of the raw material.  In order to ensure the adequate supply of color filters, the major TFT-LCD manufacturers had started to manufacture the color filter on their own and integrate with the suppliers from upstream supply chains.  These actions had led the pure color-filter supplier to a critical situation.
Due to the pricing competition from the major TFT-LCD manufacturers, the sale of the case company hugely declined and ultimately it merged with “A” company on August 2006.
This study is focused on the organizational change of the case company that was influenced by the rapid change of outside market, technology, and environment.  Based on Kurt Lewin’s three-stage theory of change, with time as the horizontal axis, the study demonstrates the adoption of individual change, organizational structure, technological change and business strategies, and summarizes the change implementation process.  In accordance with the case company interviews, the study has concluded with the following results: 
1.	Fully communication and the verification of goals are needed in the whole process of the organizational change in order to reach a consensus.
2.	Use reward to sustain the momentum for change. 
3.	The key factor is to reference the organization change model of the benchmark company.

Reference ( 54 ) 〈TOP〉

3. 吳清山(2002)。國民小學組織再造之研究。載於潘慧玲主編：教育改革的未來，35-80，台北市：高等教育出版社。
連結：
6. 林欽榮（2004）。組織理論與管理。臺北：揚智文化事業股份有限公司。
連結：
7. 林裕昌（2006）。以組織變革復甦企業之階段性任務分析－以和泰汽車之組織變革為例。未出版之碩士論文，國立成功大學企業管理研究所，台南市。
連結：
1. Armenakis, A. A., & Bedeian, A. G. (1999). “Organizational change: A review of theory and research in the 1990s.” Journal of Management, 25(3): 293-315.
連結：
2. Armenakis, A.A. & Harris, S. (2009). Reflections: our journey in organizational change research and practice. Journal of Change Management, 9(2), 127-142.
連結：

Times Cited (2) 〈TOP〉

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