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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 49 ) 〈TOP〉
  1. 2. 王聖博 (2004),影響消費者購買決策因素之探討-以茶飲料消費者為例,國立成功大學碩士論文。
  2. 3. 王世彣 (2013),以聯合分析法探討平板電腦產品屬性之最佳化組合,國立成功大學碩士論文。
  3. 9. 吳昕育 (2006),品牌形象與消費者需求關聯性之研究-以國內茶飲料市場為例,國立成功大學碩士論文。
  4. 11. 卓繼寬 (2011),以聯合分析法探討消費者對便利商店屬性偏好之研究-以新北市與台南市為例,國立成功大學碩士論文。
  5. 12. 林隆儀 (2008),〈現代化中仍保有傳統特色的我國飲料產業〉,中華飲食文化基金會會訊,第14卷2期,頁24-30。
Times Cited (3) 〈TOP〉
  1. 游勻勻(2010)。同儕與教師回饋融入交換週記活動對台灣國中生英文寫作能力與寫作焦慮之影響。國立臺北教育大學兒童英語教育學系英語教育碩士班學位論文。2010。1-111。 
  2. 蕭淑芬(2012)。高職生與教師互動對話日誌:探索貼近發展區。中正大學外國語文學系學位論文。2012。1-105。
  3. 游雯珺(2015)。台灣黑心油事件後顧客心目中最佳食用油屬性組合之研究。成功大學企業管理學系學位論文。2015。1-76。
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