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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 219 ) 〈TOP〉
  1. 王朝生 (2000),品牌權益、品牌偏好與購買意圖關係之研究:品牌權益之整合性架構(未發表的碩士論文).國立成功大學企業管理研究所。
  2. 史綺文 (2005),服務業的一般策略對於服務品質、認知價值以及顧客忠誠度之影響︰對受訪者之特徵加以比較之研究(未發表的碩士論文).國立成功大學企業管理研究所。
  3. 何幸庭 (2006),顧客價值與顧客關係管理績效之研究:來自台灣銀行業的顧客觀點(未發表的碩士論文).大同大學事業經營研究所。
  4. 林亭汝、謝光偉、游雅雯 (2007),以品牌權益觀點探討B2B 品牌經營之關鍵成功要素,亞太經濟管理評論,第11卷第1期,頁87-118。
  5. 林鉦棽、彭台光 (2006),多層次管理研究:分析層次的概念、理論和方法,管理學報 23卷6期,頁649-675。
Times Cited (2) 〈TOP〉
  1. 黃柏皓(2014)。基於程式碼生成、Java 內容倉庫及虛擬機器之 物聯網設備轉接流程。中央大學軟體工程研究所學位論文。2014。1-54。
  2. 徐子淵(2015)。建設公司品牌形象行銷策略組合關係之研究。中央大學營建管理研究所碩士在職專班學位論文。2015。1-73。
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