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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 62 ) 〈TOP〉
  1. 2. 葉雅菁(2003),「從顧客關係管理與關係價值探討顧客忠誠度之研究-以航空業為例」,國立海洋大學航運管理學系碩士論文。
  2. 7. 羅建昇(2008),「台灣筆記型電腦品牌形象決定因素及其對消費者滿意度與忠誠度之影響-以關係品質與關係價值觀點之分析」,國立台北大學國際企業研究所碩士論文。
  3. 1. Anderson P. F.(1994), “The Effects of Order and Direction of Multiple Brand Extensions,” Journal of Business Research, Vol.30 (2), pp.119-129
  4. 2. Anderson, E. W. and C. Fornell (2000), "Foundations of the American Customer Satisfaction Index," Journal of Total Quality Measurement, 11(7), S869-S882.
  5. 3. Bell, Richard Q., (1968), “A Reinterpretation of the Direction of Effects in Studies of Socialization,” Psychological Review, Vol. 75, pp. 81-85.
Times Cited (4) 〈TOP〉
  1. 黃勇義(2015)。摩托車輪胎之品牌形象、認知價值及服務品質對顧客滿意度與顧客忠誠度關係之研究-以華豐輪胎為例。成功大學高階管理碩士在職專班(EMBA)學位論文。2015。1-126。 
  2. 黃宏蔚(2014)。數位即時通訊軟體品牌形象、服務品質、科技接受度、顧客滿意度與顧客忠誠度關係之研究─以Facebooks messenger為例。成功大學國際經營管理研究所碩士在職專班學位論文。2014。1-161。
  3. 張凱涵(2014)。臺灣都市地區永續住宅之行銷策略研究。成功大學高階管理碩士在職專班(EMBA)學位論文。2014。1-174。
  4. 鄧亞欣(2017)。顧客認知風險、網購態度與購買意圖之研究:以醫療器材用品為例。中興大學應用經濟學系所學位論文。2017。1-55。
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