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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 102 ) 〈TOP〉
  1. 1. 王俊欽(2007)。產品知識、行銷通路對消費者態度及消費者購買意圖之影響-以台灣生技保健食品為例。國立成功大學企業管理學系研究所碩士論文,台南市。
  2. 10. 張山豐、李素箱(2009)。有機農產品消費者購物導向之探討。休閒產業管理學刊,2,頁1-15。
  3. 11. 張正英(2003)。有機農產品與消費者互動之研究。台灣地區有機農業產業發展研討會專刊,頁52-83。
  4. 12. 張重昭、謝千之(2000)。產品資訊、參考價格與知覺品質對消費者行為之影響。企業管理學報,47,頁161-190。
  5. 13. 張淑青(2004)。服務知覺價值多構面量表之實證研究。企業管理學報,63,頁95-119。
Times Cited (7) 〈TOP〉
  1. 李幸芳(Hsing-Fang Lee);黃炳文(Biing-Wen Huang)(2017)。茶消費者對茶業產地證明標章認知、知覺價值及購買意願之研究-以中南部茶產區為例。台灣農學會報。18(2)。144-160。 
  2. 鄭志賢(2016)。社會企業運用績效評估模式之研究─以里仁事業為例。臺灣大學國際企業學研究所學位論文。2016。1-94。 
  3. 楊舒婷(2016)。以理性行為理論探討Line貼圖購買意圖之研究。朝陽科技大學休閒事業管理系學位論文。2016。1-105。
  4. 李幸芳(2016)。消費者對茶葉產地證明標章認知、知覺價值及購買意願之研究。中興大學農業企業經營管理碩士在職專班學位論文。2016。1-90。
  5. 林昆毅(2017)。美髮產品Facebook粉絲專頁系統設計與購買意願之研究。臺中科技大學資訊工程系碩士班學位論文。2017。1-45。
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