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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 67 ) 〈TOP〉
  1. 1.王秀如(2011),「國內券商之關係品質、顧客滿意度、顧客忠誠度之研究」,國立臺灣大學管理學院碩士在職專班財務金融組碩士論文。
  2. 2.甘美玲(2006),「知覺價格、知覺品質、知覺價值對購買意願之關係研究-以消費者購買數位內容產品為實證」,國立成功大學高階管理碩士在職專班碩士論文。
  3. 3.江正誠(2012),「技術創新、服務品質、認知價值、顧客忠誠度與顧客滿意度之關係研究-以臺灣電子顯微鏡代理為例」,國立成功大學高階管理碩士在職專班碩士論文。
  4. 5.吳昭彥,劉泓瑧(2007),「資訊服務業之服務品質研究—以G公司為例」,南台灣資訊科技與應用研討會。
  5. 8.范惟翔,張瑞鉉,謝惠蓉(2008),「保險商品核心利益、企業形象與顧客價值對顧客承諾之影響關係研究」,顧客滿意學刊,第四卷 第一期。
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