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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 64 ) 〈TOP〉
  1. 3. 侯嘉政、傅柏霖(2008),「產品涉入與品牌涉入對品牌忠誠度的影響-以數位相機為例」,行銷評論,第5卷第1期,頁27-56。
  2. 4. 黃家蔚(2004),「促銷方式、產品涉入程度與促銷情境對消費者品牌評價與購買意願之影響」,國立成功大學企業管理研究所碩士論文。
  3. 5. 陳初真(2004),零售商自有品牌市場佔有率影響因素之實證研究-POS 資料分析,亞太經濟管理評論, 第10 卷第 2 期,頁23-46。
  4. 6. 陳彥君 (2008),「價格表達型式、產品屬性與涉入程度對價格知覺與購買意願之影響-以行動電話產業為例」,國立成功大學電信管理研究所碩士論文。
  5. 8. 簡惠珠(2006),「顧客價值、價值知覺、顧客滿意度、轉換成本對顧客忠誠度影響之研究-以量販店為例」,國立成功大學高階管理碩士在職專班碩士論文。
Times Cited (1) 〈TOP〉
  1. 林敬文(2017)。口碑順序效果、產品涉入度、代言人效果與調節焦點對消費者購買意願之影響。成功大學企業管理學系學位論文。2017。1-73。
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