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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 121 ) 〈TOP〉
  1. 吳武忠、鄭秀香(2002)。台北市咖啡連鎖店顧客滿意度之研究。觀光研究學報,8(2),71-86。
  2. 吳萬益(2011)。企業研究方法。台北:華泰文化事業股份有限公司。
  3. 李奇勳、蘇瑞蓮(2008)。服務品質,知覺價值,滿意度及遊後行爲意圖關係之探討-以休閒旅遊業爲例。顧客滿意學刊,4(2),1-26。
  4. 周秀蓉(2008)。遊憩吸引力和遊憩體驗對顧客滿意度及重遊意願之影響-以六福村主題樂園為例。明新學報,34(2),267-288。
  5. 尚榮安、陳禹辰、周季穎(2007)。電腦中介傳播對消費者口碑行為的影響。電子商務學報,9(1),27-48。
Times Cited (2) 〈TOP〉
  1. 林群燁(2010)。沙塵暴對台南地區大氣氣膠物化特性之影響。成功大學環境工程學系學位論文。2010。1-258。 
  2. 陳怡如(2018)。網路口碑行銷、顧客滿意度與顧客忠誠度關係之研究-以連鎖加盟飲料業為例。成功大學經營管理碩士學位學程(AMBA)學位論文。2018。1-63。
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