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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 45 ) 〈TOP〉
  1. 王俊欽. (2007). 產品知識, 行銷通路對消費者態度及消費者購買意圖之影響-以台灣生技保健食品為例. 國立成功大學企業管理學系碩士在職專班碩士論文.
  2. 林碧霞. (2007). 品牌形象及產品知識對購買意願之影響-價格折扣干擾效果之探討. 大同大學事業經營研究所碩士論文.
  3. 侯承志. (2015). 以眼動儀探討商品圖片之情境對於電子商務網站視覺吸引力和使用者購買意願之影響. 國立中山大學資訊管理學系碩士論文.
  4. 洪雅玲. (2011). 數位行銷新美學: 豐富媒體設計初探-以 2006~ 2009 年台灣金手指網路廣告獎得獎作品為例. 設計研究學報(4), 1-15.
  5. 許盟雪. (2002). 網路產品評鑑訊息之有用性與模糊性對消費者消費決策之影響. 元智大學管理研究所碩士論文.
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