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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 121 ) 〈TOP〉
  1. 5.江美慧(2012),女鞋連鎖業者在台灣展店之研究–以達芙妮為例,國立政治大學商管專業學院碩士學位學程,碩士論文。
  2. 6.何宥緯(2011),服務品質、知覺價值與顧客滿意度、顧客忠誠度之關聯性研究 – 以網路購物品牌lativ國民服飾為例,國立政治大學廣播電視學系碩士班,碩士論文。
  3. 10.林豐瑞、蔡佩霖、吳沂貞、黃怡菁、許雯惠(2010),「休閒產業體驗行銷、品牌形象與顧客滿意度關係之研究:以清境農場為例」,農業推廣文彙,第55輯,頁157 – 177。
  4. 14.謝其宏(2012),從代工至自創品牌之策略行銷分析:以達芙妮為例,國立政治大學企業管理研究所,碩士論文。
  5. 17.Anderson, E. W., Fornell, C., and Lehmann, D. R.(1994), “Customer Satisfaction, Market Share, and Profitability: Finding form Sweden”, Journal of Marketing, Vol. 58 (3), pp. 53-66.
Times Cited (2) 〈TOP〉
  1. 游宗豪(2017)。運用IPA探討日本三大網路商城之服務品質、顧客滿意度與忠誠度。虎尾科技大學工業管理系工業工程與管理碩士班學位論文。2017。1-98。
  2. 陳彥呈(2017)。結合Kano與IPA模型探討台灣鐵路服務品質之研究。虎尾科技大學工業管理系工業工程與管理碩士班學位論文。2017。1-91。
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