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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 67 ) 〈TOP〉
  1. [17]林裕翔,2010,“影響消費者銀行保險商品購買意願之因素-以涉入、服務品質觀點分析之”,淡江大學全球華商經營管理數位學習碩士在職專班論文。
  2. [30]楊秀玲,2006,“服務品質、顧客滿意度與顧客忠誠度關聯性之研究—以金門地區銀行業為例”。長榮大學經營管理研究所碩士論文。
  3. [31]楊瑞泉、李文益、段志和,2008,“大學體育室服務品質之研究”,萬能商學學報,13期,頁217-232。
  4. [32]葉華容,2001,“顧客關係、服務品質與顧客忠誠度之研究-以網路購物為例”,東吳大學企業管理學系研究所碩士論文。
  5. [37]劉芷妤,2006,“銀行保險之購買因素分析--以華僑商業銀行個人客戶為例”,淡江大學保險學系保險經營研究所碩士論文。
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