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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 132 ) 〈TOP〉
  1. [4] 吳肇銘,「網站特性與網站使用者之網站態度、購物意願之關係研究-結構化方程式模型」,企業管理學報,第四十六期,33~48頁,2000。
  2. [14] 許家偉、胡憲倫,「應用分析層級程序法於環境化設計之策略研究」,科技管理學刊,第九卷,第三期,89~115頁,2004。
  3. [17] 陳育甄,「模糊層級分析法應用於城際運具選擇模式之研究」,國立成功大學,碩士論文,2002。
  4. [19] 陳淑美、彭建文,「網路購物與實體商店購物之競爭分析:以年輕學生的選擇偏好為例」,建築與規劃學報,第四卷,第一期,1~22頁,2003。
  5. [26] 劉明德,「顧客滿意與營運績效之連結」,企業管理學報,第六十一期,73~98頁,2004。
Times Cited (3) 〈TOP〉
  1. 許立人(2009)。從關鍵成功因素探討B2C電子商務的分析架構。臺灣大學資訊管理組學位論文。2009。1-117。 
  2. 曾文達(2008)。從商品價格探討線上購物與網路拍賣經營模式之差異。政治大學國際經營與貿易研究所學位論文。2008。1-93。
  3. 陳蕙妤(2015)。大專生機車偏差駕駛行為的影響因素之研究-多層次跨類別分析之應用。中央大學土木工程學系學位論文。2015。1-139。
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