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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 24 ) 〈TOP〉
  1. 王美慧、陳瑞龍、蘇元含,2006,”運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響-以中油加油站為例”,顧客滿意學刊,2捲,2期,頁47-86,7月。
  2. 李孟訓、周建男、林俞君,2006,”休閒農場之服務品質、關係品質與顧客忠誠度之關聯性研究”,農業經濟半年刊,80期,頁125~167,5月。
  3. 林隆儀、簡任群,2004,”服務品質、關係品質、關係價值與顧客忠誠度的關係之整合分析-以行動電信產業之顧客為例”,真理財經學報,頁73-112,4月。
  4. 劉丁維,2009,”台北捷運系統服務品質、乘客滿意度與忠誠度關係之研究”,國立台北大學都市計劃研究所碩士論文。
  5. Jacoby, J., & Chestnut, R. W. ,1978, Brand Loyalty: Measurement and Management, New York: John Wiley & Sons.
Times Cited (1) 〈TOP〉
  1. 陳駿翰(2016)。發展強化可玩性之音樂節奏遊戲。虎尾科技大學多媒體設計系數位內容創意產業碩士班學位論文。2016。1-58。
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