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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 107 ) 〈TOP〉
  1. 12.李正文、牟立萱,2012,廣告訴求與產品涉入對廣告溝通效果之影響,先進工程學刊,7(4),203-212。
  2. 14.林富美,2012,文化創意帶動產業創新加值之分析,研考雙月刊,36(1),28-39。
  3. 20.郭幼龍,1999,民眾對台灣電影的評價與電影消費行為之關係研究,新聞學研究,60,39-92。
  4. 21.徐達光、陳中蓮、鍾幸樺,2006,訴求類型、訊息呈現方式與消費者涉入程度對餐廳平面廣告購買意願之研究,餐旅暨家政學刊,3(2),269-287。
  5. 22.徐啟賢、林榮泰,2011,文化產品設計程序,設計學報,16(4),1-18。
Times Cited (3) 〈TOP〉
  1. 林維信(2016)。電影《KANO》與嘉義市的城市行銷研究。中正大學台灣文學與創意應用研究所學位論文。2016。1-130。
  2. 蔡智惠(2016)。偏遠地區小學本位課程規劃及具體成效之EGM 研究-以雲林縣二崙鄉義賢國小為例。虎尾科技大學企業管理系經營管理碩士在職專班學位論文。2016。1-126。
  3. 李月文(2016)。雲林縣臺西樂齡成員對課程學習及影響層面之EGM研究。虎尾科技大學企業管理系經營管理碩士在職專班學位論文。2016。1-91。
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